Hanna Broom | Event Leadership & Experience

I’ve spent over a decade working in professional event environments, leading everything from executive dinners to multi-day conferences and expos. In some cases, my team and I lead an event from start to finish, handling logistics, vendor coordination, and on-site execution. Other times, we step in to support the team already in place, providing an added layer of coordination to keep things organized and on schedule. Having worked in this region for years, I’ve built strong relationships with venues and trusted partners across Cenla, reflected in the events below.

 

LOUISIANA WOMEN IN AGRICULTURE CONFERENCE & EXPO
Lead Event Coordinator | 3-Year Engagement | 500+ Attendees | Annual Statewide Conference & Expo

Led three annual USDA-funded agriculture conferences bringing together 500+ attendees from across Louisiana. Directed full-scale event execution across pre-conference tour logistics, multi-track programming, a 50+ vendor expo, and an evening reception. Partnered closely with board leadership to oversee execution and implement year-over-year operational improvements as attendance grew during tenure.

• Managed speaker sourcing, contracts, and scheduling across multiple breakout tracks
• Oversaw sponsor tier fulfillment, exhibitor assignments, and expo floor layout
• Built and managed registration system, vendor timelines, and transportation contracts for statewide tour options
• Directed full AV, staging, load-in/load-out coordination, and real-time schedule adjustments 

 
“Y’all thought of everything. Literally everything. So many details, and you nailed them all. It felt seamless, and your team was everywhere, helpful and kind. Speakers told us this was hands down the best conference they have ever attended, and the hospitality was indescribable.” - LWAG Board Member
 
 
LOUISIANA SOCIETY OF PROFESSIONAL SURVEYORS ANNUAL CONVENTION
Operational Event Lead | 3-Year Engagement | 300+ Attendees | Multi-Day Statewide Convention & Expo

Led on-site operations and venue execution for three annual statewide conventions held at the Golden Nugget Lake Charles, serving 300+ surveyors and industry exhibitors from across Louisiana. The convention provided continuing education programming for attendees statewide. Directed venue coordination, BEO and catering logistics, exhibitor communication, signage production, and subcontractor management. Served as primary on-site point of contact, ensuring session transitions, speaker readiness, and overall flow throughout the three-day event.

• Oversaw exhibitor expo logistics and load-in/load-out
• Managed DJ booking and subcontractor coordination
• Directed on-site registration flow and attendee experience
• Coordinated a full-day off-site tour and experience for attending spouses

 
“Hanna has been instrumental in helping our professional society put on our yearly convention. From day one she implemented small changes that led to profound impacts, making our convention run smoother than ever before.” - Derek Wheat, LSPS Board Member, District 6 Chair, and Owner of Land Surveying Services, LLC 
 

LOUISIANA FFA ANNUAL CONVENTION & EXPO
Expo & Engagement Lead | 1,000+ Attendees | 70+ Exhibitors & Sponsors | Multi-Day State Convention + Expo

Led expo operations for a statewide convention serving 1,000+ attendees at the Randolph Riverfront Center. Served as primary point of contact for 70+ exhibitors and sponsors, overseeing floor layout, load-in/load-out scheduling, and on-site support throughout the multi-day event. Supported sponsor fulfillment and coordinated engagement elements to ensure strong exhibitor visibility and attendee interaction.

• Managed communication and logistics for exhibitors and sponsors
• Directed expo floor operations and vendor flow
• Oversaw load-in/load-out scheduling and on-site coordination


"Hanna is the missing piece to your next corporate event. She asked all the right questions to understand what makes our organization unique and then executed with the professionalism of a top-tier event planner. " - Raquel Manuel, Foundation Director Louisiana FFA Association

THE RAPIDES FOUNDATION ANNUAL SYMPOSIUM
Coordinating Assistant | 2-Year Engagement  | 200–350 Attendees

Supported the Director of Communications in the planning and execution of two annual Foundation symposiums. The 2024 30th Anniversary Symposium, held at the Holiday Inn Downtown Alexandria, focused on Artificial Intelligence in Healthcare and featured a keynote address by CBS Sunday Morning correspondent David Pogue. Oversaw the 36-grantee showcase, coordinating directly with each grantee to ensure booth readiness and deliverables, while assisting with overall logistics, vendor coordination, and on-site execution for a 350-member audience.

In 2025, supported the Foundation’s Annual Symposium at the Hotel Bentley Ballroom focused on Economic Development. Assisted with vendor communication, catering logistics, presentation coordination, and schedule management for a 200+ attendee audience featuring state and regional leadership.
 

“From corporate events to weddings, Hanna can handle it all. She manages every detail, from tech and catering to venue coordination. Full-service event management is truly her specialty, and she does it exceptionally well. I’m always happy to hear she’s managing events we’re part of.” - Nick Lena, Owner, M&M Sound and Media
 

GENESIS OF EVE CATHOLIC WOMEN’S CONFERENCE
Ticketing & Merchandising Lead | 2-Year Engagement | 625+ Attendees | Three-Day Conference

Supported the launch and execution of a three-day annual conference serving 600 attendees at the Randolph Riverfront Center. Led ticketing system setup and managed the Shopify merchandise platform both online and on-site. Served as sole lead for merchandise operations, overseeing inventory, payment processing, volunteer coordination, and post-event reporting.

• Built and managed event ticketing infrastructure
• Set up and operated Shopify store for online and in-person sales
• Coordinated speaker merchandise sales and inventory management

“Hanna’s expertise helped make our event shine. Everything ran smoothly, and we continue to use the systems she put in place.” — Jessica Cole, Assistant Lead

WEDDING COORDINATION

Lead Event Coordinator | Ceremony & Reception Management​
Lead full-scale coordination for weddings ranging from intimate ceremonies to large, multi-vendor celebrations. Oversee structured preparation in the final months leading up to the event, managing vendor alignment, timeline development, rehearsal direction, and seamless ceremony-to-reception execution. Serve as the on-site authority to ensure catering, floral, rental, entertainment, and venue teams operate in sync throughout the day.

• Build and manage comprehensive wedding day timelines
• Coordinate vendor communication and logistics
• Lead rehearsal and ceremony flow
• Direct on-site logistics and problem resolution


“Hanna is the absolute best coordinator around! My wedding would not have been possible at all without her. All of the prep and details that Hanna helped us iron out made wedding day and rehearsal stress-free and smooth sailing. Hanna is so kind, very hardworking, detail-oriented, and super organized. She can do it all! I can’t thank Gatherings by HB enough for making my wedding day perfect. Wouldn’t change a thing!!” - Courtney Bates Hebert
 
Events listed above reflect professional experience across multiple roles and leadership positions. 

Inquiries: hanna@gatheringsbyhb.com 

 

 

CORE EXPERTISE

  • Multi-Day Conference & Expo Logistics
  • Run-of-Show & Timeline Architecture
  • Vendor & Venue Leadership
  • Exhibitor & Sponsor Activation
  • Registration Systems & Attendee Flow
  • On-Site Team Direction
  • Speaker & Stage Coordination
  • Load-In & Load-Out Oversight
  • Real-Time Problem Solving

EVENT & PRODUCTION PARTNERS

  • AV & Production Teams
  • Bands
  • Bars & Alcohol Services
  • Caterers
  • Content Creation
  • Coordinators
  • Decorating
  • Disk Jockeys
  • Florists
  • Hairstylists
  • Hotels
  • Invitation Designers
  • Makeup Artists
  • Photo Booths
  • Photographers
  • Printers
  • Promotional Materials
  • Rental Companies
  • Transportation Services
  • Venues
  • Videographers

SOFTWARE & SYSTEMS

  • Basecamp
  • Canva
  • Eventbrite
  • Google Forms
  • Google Workspace (Docs, Sheets, Drive)
  • Jotform
  • Mailchimp
  • Membership Works
  • Microsoft Excel & Budget Tracking
  • Presentation & Slide Management
  • Shopify

VENUE EXPERIENCE

  • Bayou Haven
  • Golden Nugget Lake Charles
  • Holiday Inn Alexandria
  • Oakwing Golf Club
  • Randolph Riverfront Center
  • The Hotel Bentley